Badminton great Lin Dan visited Serbia last week as part of promotional activities for EXPO 2027 Belgrade, where he was officially presented as an ambassador for the global event.
The two-time Olympic gold medallist and five-time world champion joined a growing group of EXPO 2027 ambassadors that includes sprinting legend Usain Bolt and film star Jackie Chan. During his visit, Lin Dan participated in an on-court session with Serbian players at the National Badminton Centre.
Hosted by Badminton Association of Serbia Executive Board President Radomir Jovovic, the event provided Serbian athletes with a unique opportunity to interact with one of badminton’s most decorated players.
Lin Dan also met with Serbian President Aleksandar Vucic and took part in activities promoting EXPO 2027 Belgrade, which will take place from 15 May to 15 August 2027 under the theme “Play for Humanity: Sport and Music for All”.
Lin Dan posing for group picture with Serbian players.
Lin Dan, a BWF Hall of Famer, highlighted the role of sport in bringing people together across cultures and borders, values that align closely with the objectives of EXPO 2027.
“Sport speaks a universal language and connects people regardless of where they come from. These are values I’ve sought to represent throughout my career and it’s an honour to continue promoting them as an EXPO 2027 ambassador,” he said.
Lin Dan’s visit attracted significant public and media attention and further raised the profile of badminton in Serbia, supporting ongoing efforts to grow the sport in the country and across Europe.
The master in action.
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