BWF Cookie Policy

This Cookie Policy explains how cookies are used by the Badminton World Federation (BWF) on its websites and applications (together, the “online platforms”). It was last updated on 12 September 2022.

1. About the BWF

The BWF is the world governing body for the sport of badminton. The BWF is committed to protecting and respecting your privacy in accordance with the applicable data protection laws. This policy provides you with the necessary information regarding our use of cookies.

We may need to change this Cookie Policy in the future. If we make any substantial changes that materially affect you, we will inform you before they take effect.

If you require any further information, or wish to contact us about our use of cookies, you may contact BWF’s Data Protection Officer as follows:

  • By mail: Badminton World Federation, L29 Naza Tower, 10 Persiaran KLCC, 50088 Kuala Lumpur, Malaysia.
  • By email: [email protected]


2. What is a cookie?

Information may be sent to your computer or mobile device in the form of an Internet “cookie” to allow our servers to monitor your requirements. The cookie is stored on your computer or mobile device. Our server may request that your computer or mobile device return a cookie to it.

These return cookies do not contain any information supplied by you or any personally identifiable information about you. However, we use cookies to track how you use of BWF’s online platforms.

Such measures are necessary to allow the BWF to measure the usability of the systems, which will help to continually improve user experience of our online platforms. Your browser software should however enable you to block cookies if you wish to. For more information about cookies, please visit

3. Our use of cookies

Like many other operators, we use cookies on our online platforms. We use them to enrich your experience by allowing us to tailor what you see to what we have learned about your preferences during your visits. Our cookies are also used to enable us to develop our online platforms to reflect our visitors interests by noting who has seen which pages, how frequently particular pages are visited and determining the most popular areas of our online platforms. With carefully selected third parties, we also use cookies to show you more relevant advertising online.

We also use cookies to ensure that our online platforms remain secure and that requests for pages are coming from real humans are and not harmful, automated ‘bots’. These cookies do not collect or store any personal data or any information that could uniquely identify you as an individual.

We may incorporate social plugins for various online social networks (e.g. Facebook, Twitter and YouTube) into some pages on our online platforms. These services may use their own cookies (third-party cookies) to identify you and track information about your visit to our online platforms.

In general, we use the following types of cookies:

4. Necessary cookies

These cookies are essential in order to enable you to move around the online platforms and use their features, such as accessing secure areas. Without these cookies some features you have asked for cannot be provided.

5. Preference cookies

These cookies allow online platforms to remember choices you make (such as your username, language, or the region you are in) and provide enhanced, more personal features. For instance, our schedules may be able to refer to your local time by storing in a cookie the region in which you are currently located.

These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or downloading a form. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

6. Performance cookies

These cookies collect information about how visitors use online platforms, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how online platforms work.

Some of the Performance cookies we use are:

7. Marketing cookies

These third-party cookies are placed by third-party advertising platforms or networks to collect information about your visits to and actions on certain pages of our online platforms so that they can deliver ads for relevant products and services to you later, such as when you are on certain third-party sites. These cookies also track ad performance.

Some of the Marketing cookies we use are:

  • Meta Pixel (Facebook) – Analyses browsing activity across our online platforms to track advertising effectiveness, customize audiences, and improve ad retargeting. Learn more, including how to opt out, at

8. How to disable cookies

You can stop cookies being downloaded on to your computer through our cookie banner, or by selecting the appropriate settings on your browser. However please note that if you do this you may not be able to use the full functionality of this website. There is more information about cookies, including how to delete them on the website


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