Behind each #WhiteCard, there is a story

Behind each #WhiteCard, there is a story
Raise your #WhiteCard in solidarity.

BWF is again raising its #WhiteCard in solidarity with Peace and Sport’s annual observance of the International Day of Sport for Development and Peace – April 6.

Today, badminton’s world governing body will join other organisations globally in marking the seventh anniversary of this day which celebrates sport’s positive and constructive values and its unique ability to foster more peaceful and inclusive societies.

Every year, through the #WhiteCard campaign, Peace and Sport mobilises the sports world as well as governments and civil society to celebrate the International Day of Sport for Development and Peace.

The core message of the 2020 #WhiteCard campaign is “Behind each #WhiteCard, there is a story”. It seeks to highlight and draw attention to the stories of individuals and beneficiaries who have been positively impacted by sport all around the globe.

This year BWF has empowered its athletes to join in.

Through a #WhiteCard, each of us can encourage its community to stay home, respect the rules, stay healthy with sport, and thus send a message of unity and global solidarity.

To participate, take a picture of yourself (or with your #stayathome partners) while holding a white card and share it on all your social networks using the hashtag #WhiteCard and the tag @peaceandsport.

BWF President Poul-Erik Høyer in support of #WhiteCard day.

BWF renewed its support and commitment to Peace and Sport in 2018, signing a Memorandum of Understanding (MoU) during the SportAccord Convention in Bangkok.

In 2019, we hosted a charity coaching clinic with two homes for underprivileged children in Kuala Lumpur to coincide with the #WhiteCard campaign.

BWF Development Director Ian Wright said: “April 6 is the International Day of Sport for Development and Peace and this is an activity that we tied in as a contribution from badminton.

“We we going to conduct a similar event this year as part of our April 6 activities but unfortunately we have had to postpone that due to the corona virus.

“Badminton provides a really simple introduction to sport, and because it can be played everywhere, indoors and outdoors, we see it as a great way to create opportunities for all children, from all backgrounds.”