Edition 27 of Shuttle World is now available for download on the BWF website.
This quarter we look at the build-up towards the HSBC BWF World Tour Finals 11-15 December in Guangzhou, China, as well as check in on the progression of some of our vital development initiatives.
Message from BWF President Poul-Erik Høyer
I have the great fortune to travel regularly and see first-hand the amazing progress our sport is making on the international scale.
The last few months have been the strongest indication yet that fan and participation numbers are on the rise.
It’s through investment in events like the TOTAL BWF World Championships, TOTAL BWF Para Badminton World Championships, and the recent BWF World Junior Championships in Kazan, Russia, that we are able to build a sustainable future for the sport.
I must commend the organising committees in Basel and Kazan for the quality of tournaments staged.
The World Junior Championships, in particular, provided a great platform for developed and developing badminton nations to showcase their next-generation talent.
Ensuring that we continue to spread into new markets is a clear goal for the sport. This was emphasised at the latest BWF Council Session in Kuala Lumpur, Malaysia, in October.
China and Asia do remain vital growth areas, and in places like India, the spike in the number of individuals playing badminton on a regular basis is huge.
But promisingly, we’re making strong inroads in our second biggest region Europe, as well as building a greater presence in developing centres in Pan America, Oceania, and Africa.
We see Paris 2024 and Los Angeles 2028 as fantastic long-term targets to broaden our development initiatives and create a strategic position for the sport around new projects and partnerships.
At the same time, we are also excited to see AirBadminton fulfill its objective of creating more opportunities for more badminton in more places. It won’t be long until the AirShuttle is on the market and people can start enjoying a better experience of badminton outdoors.
For our elite athletes, it’s nearing crunch time in their quest to qualify for the Tokyo 2020 Olympic and Paralympic Games. They continue to be role models and heroes for our future stars. Their amazing feats on the court still represents the most powerful tool we have in promoting the game.
I therefore look forward to a busy end to the year, spearheaded by the HSBC BWF World Tour Finals in Guangzhou, and wish everyone a safe and happy festive season.
Please contact Lloyd Green, Communications & Media Manager, if you have any comments or questions about this edition of Shuttle World – [email protected]
For more Shuttle World editions, go to https://corporate.bwfbadminton.com/about/shuttleworld/