BWF’s ‘Peace’-ful Partnership

BWF’s ‘Peace’-ful Partnership

On the sidelines of last week’s SportAccord Convention in Bangkok, the Badminton World Federation signed a Memorandum of Understanding with Peace and Sport.

The two organisations have collaborated well on past projects in Colombia, Dubai, Haiti and Timor Leste, using badminton as a catalyst to effect positive outcomes and hope to replicate this success in future initiatives. The renewal of this partnership followed BWF and its 189-strong membership joining in Peace and Sport’s annual celebration of the International Day of Sport for Development and Peace on 6 April and the #WhiteCard campaign.

“We constantly see how sport can transcend conflict and foster cross-cultural goodwill, friendship and peace. BWF looks forward to intensifying our partnership with Peace and Sport to continue sharing great values globally – not only about sport, but also about life and relationships among different people,” said BWF President Poul-Erik Høyer after the brief signing ceremony last Thursday.

President and Founder of Peace and Sport, Joel Bouzou, was equally enthusiastic about collaborating with BWF again.

“We are very happy about our continuing cooperation with BWF. We share the same conviction that badminton can be a powerful tool to promote social development and improve living conditions for vulnerable communities.”

BADMINTON FOR PEACE: BWF President Poul-Erik Høyer (seated right) and President and Founder of Peace and Sport, Joel Bouzou (seated left), showed their support for the recent white card campaign, following last Thursday’s signing ceremony.

They were joined by BWF Secretary General Thomas Lund (right), BWF Council Member Robbert de Kock (centre) and IOC Head of Athlete Programmes, Kaveh Mehrabi.