BWF Selects ‘Genius’ Integrity Strategy

BWF Selects ‘Genius’ Integrity Strategy

Badminton World Federation has formed a long-term integrity partnership with Genius Sports to protect its competitions against the threat of match-fixing.

The agreement will see Genius Sports provide the world-governing body with its state-of-the-art bet-monitoring system, which compares real-time odds movements from global betting markets with bespoke algorithmic models and intelligence from hundreds of betting operators, to identify and flag irregular activity in real time.

This technology, combined with Genius Sports’ team of expert integrity analysts, will monitor all elite badminton competitions, including the TOTAL BWF World Championships, TOTAL Sudirman Cup, TOTAL Thomas & Uber Cup Finals, the HSBC BWF World Tour and the BWF Tour Super 100.

Genius Sports is the trusted integrity partner of some of the largest leagues and federations in world sport, including Major League Baseball, the PGA Tour and the English Premier League.

“The integrity of our sport is of utmost importance to BWF and we are pleased to join forces with Genius Sports to strengthen our campaign to keep badminton clean. Genius Sports has gained a sterling reputation in providing world-class, bet-monitoring services and we welcome their expertise,” said BWF President Poul-Erik Høyer.

“This partnership will help to protect our tournaments from match-fixing and betting-related corruption.”

Ben Paterson, Integrity Operations Director at Genius Sports, said: “Effectively combatting match-fixing demands that sports are proactive. The Badminton World Federation has shown an exemplary commitment to prioritising the integrity of its competitions and we are delighted to have formed this long-term partnership, using our market-leading technology to provide round-the-clock protection.”

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ABOUT GENIUS SPORTS

Genius Sports is a global leader in sports data technology, distribution and integrity services. We work in partnership with sports leagues, federations and rights holders, providing innovative and data-driven solutions.

Headquartered in London and across more than 16 locations worldwide, Genius Sports is recognised as one of the fastest growing sports technology companies in the world. Its commitment to sport goes beyond delivering profitable and technical solutions for its partners. Genius Sports understands that the protection, integrity and successful commercialisation of official sports data is fundamental to the continued success of the industry.

Through its Integrity Services, Genius Sports works alongside governing bodies to safeguard their competitions from the threats of match-fixing and betting-related corruption. Its Integrity Services include a state-of-the-art bet monitoring system, bespoke educational programmes, consultancy services and expertise in assisting investigations.