The Badminton World Federation (BWF) has launched a brand-new mobile app offering fans a unique content and user experience designed to bring you the viewer closer to the action.
Available in English and Simplified Chinese, the Badminton4U app appeals to a global audience and showcases the best badminton content from around the world, all in one convenient location.
BWF President Poul-Erik Høyer said of the launch: “The Badminton4U app is the start of an exciting new journey to connect the worldwide badminton audience with badminton all year round.
“It is a project close to our hearts and one that will give a new dimension to how badminton is consumed.
“We now look forward to seeing fans around the world downloading Badminton4U and becoming immersed in the sport more than ever.”
From today, users of Badminton4U can follow their favourite players, receive live scores as they happen, get notifications when their favourite player is on court, watch the latest video-on-demand, and receive the latest badminton news all in a flash.
The app is free to download and includes access to real-time match centre data and exclusive back-stage pass content.
Plus, fans have the option to register for a richer, more personalised experience where they can individually tailor their content selection based on the players and teams they love.
The dynamic environment also allows users quick and easy access to these features all in the palm of their hand.
BWF Council Member and Chair – Communications and Media Committee, Nigel Skelt, said the app had been a strategic endeavour long in the making.
“We have been striving for a unique way to reach more badminton fans in a capacity that connects them to the sport and the players more directly and we believe Badminton4U is a big part of this solution,” Skelt said.
“We’re excited to watch it flourish for many years to come as we continue in our pursuit to grow badminton globally.”
BWF Secretary General Thomas Lund added: “Thank you to our development partners Deltatre and the entire team responsible for making this project a reality.
“Development has been a thorough process, although somewhat complicated by the COVID-19 pandemic, but we’re now extremely thrilled to see the app on the shelves.”