Paul Knechtel and Lisa Ward have always had a passion for badminton.
Remarkably, Knechtel was introduced to the sport by a Canadian Eskimo in the 1970s. The married couple then decided to take their love for it from North Carolina all the way to Alaska, USA with a big idea. What came next, was astonishing.
In 2005, they founded BadmintonGoesViral, a non-profit organisation which aims to promote healthy and active lifestyle through badminton to motivate the youth of Alaska and beyond.
The tandem introduced badminton to over 50,000 students – about seven per cent of Alaska’s population – in Anchorage and BGV has been overseeing a successful grassroots programme since.
“The project began as a non-profit spinoff with Ward’s school (where she was a qualified P.E. coach) to bring people from the community into the school,” reveals Knechtel.
“It was partly because of sports and for people with a story to tell about their discipline. We invited (retired American shuttler) Kevin Han who had just returned from the Athens 2004 Olympic Games to play badminton with children from the project.”
Han left a lasting impression on the students with his “follow your dreams, set your goals and above all else, get your education” message.
In 2017, Knechtel and Ward decided to amplify their programme.
“Why? Because if you can make it in Alaska, you can make it anywhere,” Knechtel quips. “Alaska is the largest state in the US, 1.5 times bigger than Texas and the most ethnically diverse.”
Ward adds: “Our initial purpose was to get more kids physically active in a sport that can improve their health. Badminton is the focus of our programme.”
A shuttler herself, Ward brings a wealth of experience to BGV and was able to connect educators with a portfolio of ideas to provide a suitable badminton outreach programme for children.
“Through teacher workshops, conference presentations and in-class instructions, we’ve reached well over 50,000 children in Alaska,” she says. “We saw how badminton could fit and spread on the programme and that’s our passion.”
“Wow, the reaction from the children just blossoms,” Ward excitedly admits.
Funding comes from individuals and the USA Badminton Education Foundation, with former players donating money to the programme. Neither Ward nor Knechtel take a cent.
The children’s enthusiasm for the sport makes Ward and Knechtel want to keep going – they have been inundated with positive feedback.
A curious third grader from Orion Elementary had asked the pair: “Can we play badminton again next week?” while a group of sixth graders are keen on helping them “teach it to little kids during our recess”.
Another fifth-grade student exclaimed: “This is the best game ever!”
For those in love with badminton, it would be hard to disagree with that.